I joined Style Girlfriend at a very exciting time, their debut on TikTok! As their social strategist and manager, I was in charge of the brand’s social voice at a critical time. I handled everything from strategy and content creation to community management and analytics.

To date, I’ve conceptualized and created hundreds of digital assets and short-form video content, managed the brand’s social media presence and community, and worked with the partnership manager to align our voice with future collaborations.

We’ve even gotten a shoutout from Lewis Capaldi!