Nina Berenato.
In-house social strategist. Social media manager. Content Creator. Event Planner. At Nina’s, I wore a LOT of hats. I was one of two people on Nina’s social team which meant I had to think completely outside the box in terms of creative strategy. Her celebrities clientele made for a unique opportunity to present her brand.
The Short Form
For Nina’s account we wanted to keep things feeling really scrappy. I made a ton of videos that showcase the versatility of her product and how bright and fun her brand is. These videos turned into Reels and TikToks that blew up her analytics!
The Long Form
Nina wanted to create an engaged presence on Youtube. She had previously been doing jewelry making tutorials but wanted to move her social presence to a more brand like feel sans DIY. I gave her entire Youtube a facelift to match her brand and got to work on creating valuable content that would encourage long time brand loyalty.
Material Girl.
Nina didn’t want to lose the educational style she had been working on while building her brand. We kept the information heavy content theme and pivoted to teaching her audience about consuming sustainably rather than making their own jewelry.
Stylists On Staff.
To make her brand feel more exclusive, I harnessed the power of the people who do the daily face-to-face connecting. The shopgirls on her team were already very knowledgable on the art of styling so we worked together to create videos that showcased their skills.
